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    REAL ESTATE MARKETING PLAN FOR SELLERS Lake Lanier, Gainesville, Flowery Branch, Oakwood, Murrayville, Lula, Cleveland, Dahlonega, Buford, Dawsonville, Cumming

    Lakeshore Real Estate Inc. is a team of local real estate experts ready to reveal the secrets of how we can help you sell your home.

    Thinking of selling? In today’s complex market, selling residential real estate requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process. Here’s a look at what you can expect from Klein Properties & Investments when you list with us:

    MARKET ANALYSIS
    Thoroughly inspect your home and outline all the important features and upgrades
    Determine the Fair Market Value of your property by doing a detailed written market analysis
    Provide an estimate of the selling expenses to show your net proceeds
    Execute a listing agreement authorizing us to market your property

    PROPERTY ENHANCEMENT
    Provide you with helpful information to make your property as marketable as possible
    Recommend repairs and improvements to sell your property for the highest price
    Schedule and supervise the home enhancement program, with your approval
    Suggest additional enhancement and repairs based on buyer feedback
    HOME MARKETING PLAN
    Prepare and submit accurate information to the Multiple Listing Service (MLS) and other web based marketing websites
    Schedule a professional photographer to take “perfect” digital photos and virtual tour of your property for the MLS and Internet web sites
    Color correct and enhance photographs of your property to maximize impact of images on the internet and in print media
    Install a high-security, computerized lock box to facilitate showings and track showings at your property (optional)
    Display your home to our sales staff and other agents prior to listing for the most exposure
    Immediately upon listing, market and display your home to hundreds of websites and buyer prospects.
    Promote your property by networking with Top Network Companies, sales people and active agents from other companies
    Deliver your property information to top local and national agents the moment it hits the multiple listing service
    Promote your listing to over 2000 buyers that are actively searching on our customized buyer web platforms
    Install “For Sale” sign with customized hotline information number specific to your property
    Distribute a custom flyer outlining the key property features (optional)
    Mail just listed letters to your neighbors
    Reach more than 40 million potential buyers online monthly through property listing syndication, Search Engine Optimization, and Search Engine Marketing. Your listing will be showcased on thousands of consumer real estate websites. Following are just a few examples: LakeshoreRealEstateInc.com, Yahoo.com, Google.com, Trulia.com, Realtor.com, Zillow.com…
    Submit property listing for “Featured Home” position on Realtor.com – the #1 consumer real estate website with 7 million unique monthly visitors
    Create and host a video of your property to be featured on Facebook
    Advertise and host consumer Open Houses at property (at seller’s convenience, optional)
    Create buyer specific marketing in specialized format.

    COMMUNICATION
    Send you a printed copy and a link to the FMLS and MLS presentation for your approval
    E-mail you links to all the Internet presentations for your approval
    E-mail you direct feedback from other agents on all showings
    Call or meet with you weekly or bi-weekly to report on the activity and review market conditions
    Provide regular updated written market reports showing the latest market activity
    Constantly review our marketing strategy and adjust as needed to get your home sold

    STRUCTURING THE SALE
    Carefully review and present all offers for your consideration
    Use unique and specialized sales approach in negotiations to optimize the overall outcome of your sale
    Qualify the prospective buyers to be sure they are able to purchase your property
    Qualify prospective buyers (if they are working with our office or team) prior to any written offer
    Prepare a strong response or acceptance to create a solid transaction that will close on time with no surprises

    TRANSACTION MANAGEMENT
    Manage all the details of your real estate transaction
    Open escrow and review the escrow instructions
    Arrange for the property, termite and other inspections
    Supervise any agreed-upon home repairs
    Assist with all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures
    Oversee the loan approval process to be sure your transaction closes on time
    Coordinate and supervise the appraisal process to ensure the proper value
    Order the preliminary title report and review the condition of title
    Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings
    Provide updated preliminary closing statements for your review
    Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free

    SERVICE AFTER THE SALE
    Arrange for your net proceeds to be wired into your bank account, (if you prefer)
    Review the final closing statement for accuracy
    Provide you an e-mail document containing all your real estate transaction documents. This is a valuable reference for the future.

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